Order a cakeVI

Brand guidelines

Puff Bakery — bakery · cake studio

Puff — soft as cotton, smells like home.

“Puff” is the soft rise of a cake fresh from the oven — easy to say for Vietnamese and international customers alike. The symbol is three round puffs stacked on a cake tin. A palette of strawberry pink, butter cream and cocoa brown, with rounded corners. Style: Vol 2 · Rounded.

Style web: Module 8 · Vol 2 · Rounded

01 · Logo

02 · Colour

Primary#E86A7A
Ink#3B2A25
Background#FFF8F3
Accent 1#FFE1C7
Accent 2#FCE4E8

03 · Typography

Aa

Nunito — headings

Aa

Be Vietnam Pro — body text

04 · Applications

Puff Bakery
0900 000 000
bakery · cake studio
56 Hoàng Diệu, Hải Châu, Da Nang
order@puffbakery.com
Just sweet enough.