Brand guidelines
Puff Bakery — bakery · cake studio
Puff — soft as cotton, smells like home.
“Puff” is the soft rise of a cake fresh from the oven — easy to say for Vietnamese and international customers alike. The symbol is three round puffs stacked on a cake tin. A palette of strawberry pink, butter cream and cocoa brown, with rounded corners. Style: Vol 2 · Rounded.
Style web: Module 8 · Vol 2 · Rounded
01 · Logo
02 · Colour
Primary#E86A7A
Ink#3B2A25
Background#FFF8F3
Accent 1#FFE1C7
Accent 2#FCE4E8
03 · Typography
Aa
Nunito — headings
Aa
Be Vietnam Pro — body text
04 · Applications
puffbakery · cake studio
Puff Bakery
0900 000 000
0900 000 000
bakery · cake studio
56 Hoàng Diệu, Hải Châu, Da Nang
order@puffbakery.com
order@puffbakery.com
Just sweet enough.