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Brand guidelines

Lá Mạ Skincare — Vietnamese botanical skincare

Light as young rice leaves.

The logo is two young leaves splitting from one stem — a rice seedling just breaking through (“lá mạ”). Organic system: oat and moss backgrounds, bold sans headings with serif italics, arched photo frames, leaves and pebbles.

Style web: Module 8 · Organic

01 · Logo

02 · Colour

Primary#C0683F
Ink#23251F
Background#F2EDE3
Accent 1#E6DCC8
Accent 2#3E4A34

03 · Typography

Aa

Be Vietnam Pro SemiBold + Newsreader Italic — headings

Aa

Be Vietnam Pro — body text

04 · Applications

Lá Mạ Skincare
0900 000 000
Vietnamese botanical skincare
Showroom: 31 Trần Phú, Hoi An, Quảng Nam
hello@lama.vn
Less, but enough.