Brand guidelines
Exhale.
Exhale is an invitation to do the simplest thing of all. The symbol is three waves spreading from the horizon: inhale, hold, exhale. The system places all content in a fine-ruled grid, black and white with only Mint and Jade. Web style: Module 8 · Vol 5 Grid-cell.
Colour
Mint#BDDBCC
Jade#B1E5C7
Paper#FAFAF7
Ink#111111
Headings
Aa
Space Grotesk Light/Regular — headings, numbers, labels
Body
Aa
Be Vietnam Pro Light — paragraphs, forms
Gift card
1.000.000đ
Gift a pause
Gift a pause
Oil bottle label
EXHALEMassage oil
Lemongrass · Ginger · Coconut
100 ml
Lemongrass · Ginger · Coconut
100 ml