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An Thượng 4, Ngũ Hành Sơn
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Brand guidelines

Exhale.

Exhale is an invitation to do the simplest thing of all. The symbol is three waves spreading from the horizon: inhale, hold, exhale. The system places all content in a fine-ruled grid, black and white with only Mint and Jade. Web style: Module 8 · Vol 5 Grid-cell.

Colour
Mint#BDDBCC
Jade#B1E5C7
Paper#FAFAF7
Ink#111111
Headings
Aa

Space Grotesk Light/Regular — headings, numbers, labels

Body
Aa

Be Vietnam Pro Light — paragraphs, forms

Gift card
1.000.000đ
Gift a pause
Oil bottle label
EXHALEMassage oil
Lemongrass · Ginger · Coconut
100 ml
Door sign
Powder-coated aluminium, backlit