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Brand guidelines

Backlane Tours — Local tours · Da Nang – Hoi An

Backlane — take the back lanes, meet real people.

A “backlane” is the alley behind the main street — exactly where our tours go. The logo is a dotted line joining two points, like footsteps on a hand-drawn map. Vol 1 system: a tight grid, Inter Medium, paper and ink plus one brick red.

Style web: Module 8 · Vol 1

01 · Logo

02 · Colour

Primary#D2451E
Ink#141414
Background#F3EEE6
Accent 1#F1B23A
Accent 2#1E3A5F

03 · Typography

Aa

Inter Medium — headings

Aa

Inter — body text

04 · Applications

Backlane Tours
+84 900 000 000
Local tours · Da Nang – Hoi An
22 Nguyễn Thái Học, Hoi An
hello@backlane.tours
Take the back lanes, meet real people.